智能家居市场规模逐年提升,未来前景可期

时间:2019-07-13 来源:www.sgbolabet.com

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智能家居市场空间巨大,市场规模逐年增加

智能家居控制系统主要用于家具,橱柜和娱乐系统等住宅场景。通过支持家用终端产品的智能升降控制系统,可以调整家用终端产品的高度和扩展,以满足不同家庭成员的需求。智能家居市场有巨大的发展空间。其背后的逻辑是随着消费的升级和居民生活质量的提高,越来越多的家庭将配备电动家用物品,如电动床和电动沙发(功能沙发)。 ),按摩椅等,这对线性驱动系统产生了巨大的需求。

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从全球的角度来看,根据Stastata的数据,2017年全球智能家居市场约为334亿美元,预计到2022年将迅速增加至782亿美元。

从国内市场来看,根据未来产业研究所的统计,2017年中国智能家居市场规模约为65.32亿美元,美元,2012年年均复合增长率为38.87% -2017,呈现出极为迅速的发展趋势。

目前,中国网民的增长已进入相对稳定的阶段。互联网在易于转换和发达地区的普及率已达到较高水平。在下一阶段,互联网在中国的普及将转移到受教育程度较低的人口和发展。居民处于相对落后的地区。目前,随着移动互联网的蓬勃发展,便宜的移动终端设备和更方便的互联网接入的优势为一些落后地区和难以转换的人们提供了互联网推广的机会。

中国家电业正在与互联网产业迅速融合,实现转型升级。 “互联网+”代表了一种新的经济形式,即在生产要素分配中充分发挥互联网的优化和整合,将互联网的创新融入经济社会发展的各个领域,提高实体经济的创新和生产力。利用更广泛的基于互联网的基础设施和实施工具,形成一种新的经济发展形式。

中国的智能家居普及率目前较低,与发达国家相比仍有很大的发展空间

中国的智能家居渗透率低,增长率高,市场空间广阔。根据《2018中国智能家居产业发展白皮书》,市场渗透率为4.9%,而同期美国智能家居渗透率达到32.0%。国内渗透率的提高将为智能家居市场的增长提供强劲动力。在智能家居领域,机遇和挑战并存,品牌化,专业化和大型化企业将有更多的市场前景。

从智能家居类别结构来看,家庭安防,智能照明和智能家电的市场份额相对较高,分别达到28%,21%和16%。此外,智能音频和视频,楼宇对讲和其他比例超过5%。

家电的智能化发展是必然趋势,家电智能普及率正在迅速提高。 2018年1 - 9月,在线市场,空气净化器和扫地机器人的智能渗透率已超过45%,分别达到47.3%和50.1%;吸烟机和净水器的智能渗透率也是8%。关于。与在线市场相比,由于不同的消费群体,线下市场的智能渗透率较低。其中,空气净化器的智能渗透率极高,为32.4%;其次,扫地机器人的智能普及率为19.2%;吸烟机和净水器的智能渗透率分别为3.5%和4.0%。

智能家居竞争格局,BAT等互联网公司暂时率先采取行动

In terms of enterprise market share, the current smart home market is undecided, and major manufacturers are actively deploying to seize the opportunities and lay the foundation for the future market highs. At present, China's smart home market is led by Internet giant BAT. Lenovo, Jingdong, Xiaomi and Meizu are closely followed. Haier, Midea, Gree, Hisense, TCL and other home appliances are entering the market. Telecom, mobile, broadcasting and other operators also want to divide. A cup of soup. In the future, Apple, Google, Amazon, and China's BAT are expected to become the dominant players in the smart home field in the future due to their financial advantages, technological advantages, talent advantages, and traffic advantages.

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The smart home industry is booming in investment and financing, and the future prospects are expected

As one of the hot concepts in recent years, smart home has been effectively developed under the rapid advancement of information technology. The variety of smart home products is increasing, and the equipment shipments are constantly increasing. With the construction of the Internet of Things in the 5G era and the advancement of smart cities, smart homes have good prospects and space for development, which has led to the massive entry of capital, and the merger and reorganization within the industry has gradually increased.

Smart home is a sunrise industry in the Internet of Things application, and home life is constantly becoming intelligent. The continuous introduction of IoT-related policies has provided strong support for the smart home industry, and the advancement of key technologies and the improvement of industrial systems are important foundations for the development of the industry. Smart homes are in line with many concepts such as artificial intelligence, smart cities, and consumer upgrades, and are highly regarded by various emerging fields.

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Branding, specialization and scale will become the main development trend of the industry

xx在智能家居领域,机遇和挑战并存,品牌化,专业化和大型化企业将有更多的市场前景。智能家居领域有很多参与者,竞争模式尚不清楚,各类公司都有机会。但是,随着市场容量的增加,竞争将越来越激烈,企业专业化,服务响应和产品稳定性的要求也会越来越高。品牌化,专业化和大型化企业将有更多的市场前景,而拥有独特智能家居用品的公司将更受消费者欢迎。